Web Business Inside

If you honestly feel that you have what it take to venture into the highly dynamic world of web business, then maybe you can consider making a living as a professional web developer

The mere thought or prospect would certainly raise a number of questions, right? The most important thing you need to remember in dealing with this type of web business is that fact that it does is not solely limited to collecting money in exchange for your services. You need to study the market, set up preliminary plans, prepare for major and minor projects and think of ways to maintain profitability – just like any other normal business would naturally require. Although, many of the successful web designers have ventured into the web business partly by chance or a simply hobby that turned into an income generating activity, you still need to come up with a good business plan if you truly want to stay long in the business. This is somehow force you to take time and seriously think about what you are getting yourself into and reassessing your priorities as well. This will provide you with a better vision, a get of goals and more focus.

In starting with you web design business, you need to identify your market and the type of clients you want to cater you will have a clear-cut idea on the concepts that you need to come up with. Avoid turning your web business plans into major advertising hype to impress anyone, but simply paint the big picture backed with realistic projections. Back in 1999, the web developing business generated interest from various sectors with the reported gross revenue of over two billion dollars. That was about a decade and a half back then, and you can just imagine this lucrative market has turned into today. Still, before you take a full plunge ahead, you still need to be cautious and keep yourself updated with the overall movement of the industry and the current trend in the demand for web designing.

In essence, there are two main methods in making serious money in any web business – its either you sell your own services or products, or you can choose to promote other people or company’s products and/or services. If are seriously planning on selling your own services, you need to have a good vibe of the market and determine what it needs are requires. The online world is a fast-paced, highly competitive and constantly revolving industry, and in order to keep apace with the rest of your competitors you need not only have the talent and the resources but most importantly the personal drive and the shrewdness to be on top. This includes gaining a thorough understanding of the Internet jargon, careful planning, building your own sites, look into all possible security issues, maintenance and promotion of sites, and regular evaluation of your work and site performance.

Web Marketing For Small Business – Insider Tricks Which Gets You Big Results

The number one trick to web marketing for your small business obviously is to hire someone that knows what their doing. As we all know being a business owner you’re flat out running your business, let alone take on the task of marketing your website.

But if you’re at a stage where you just want to learn a little bit more then this article will explain a few insider tricks which will get you some big results.

First of all you should be promoting your website wherever your name appears, this may be online as well as offline.  The more people you get to your site the better. Because the insider trick I’m about to share with you includes people creating viral traffic to your website.

Alright… so now that you’re doing everything you can to promote your website you need to install options to your website that enables people to share your content, your offers or your products with their friends on other social networking sites.

Yes that’s right. You can install a Facebook share this button on your website or a link that allows people to share your site with their friends on Facebook.

Now just think about this. Let’s say on average people viewing your site have about 50 friends on their account. If this person makes use of your share button their network of friends YES all 50 will see the link on their account also. So in essence this one person has just promoted your business to 50 other people by the push of a button.

Now let’s say you’ve got just 10 people who share your link, that would be a total of 500 people that are exposed to your business. Do you see the power of this?

And all it takes is adding a share this on Facebook or tweet about this link or button next to your content on your website!

But we’re just assuming that each person has only got 50 friends, what if these people had 100 or 500 which is the amount of friends many people I know have.

This is a simple way to virtually distribute your message. And if you’re offering good content that is liked by a lot of people expect a rush of traffic to your website and ready to be monetized.

But to top this strategy off you can add numerous social bookmarking sites to do the same thing. The same way you added the Facebook button you can add social bookmark buttons to your site.

Think about it… you have just a few visitors share your content on several sites… your content would go viral.

But the key to making this work as mentioned earlier is giving away good content that a lot of people will like and will be willing to share with their friends. 

You Need to Know Your Business Inside and Out

True understanding of your business and your industry is a necessary step towards becoming successful. It’s not about just opening a book and thinking you can learn what to do to make your business thrive. There are many different aspects in business. You need to understand things like management, marketing, human resources, and taxes. And you need to understand exactly how they apply to your business.

When we think about the management issues of your business what comes to mind? Maybe what kind of skills might your managers need. What kind of compensation will be required to attract good help? What kind of positions within your organization may need to be staffed in the coming years? And where are you going to find qualified managers or will you need to train them from the ground up. It’s these kinds of questions that you need to ask yourself so that you can learn more about your business.

In small business you have to be concerned with the marketing of your services or products. Do you know what kinds of advertising methods are best for your business? Do you know the costs of those kinds of services? Have you checked on the competition lately to see what methods they use to sell their products or services and do you know what kinds of prices they charge? Have you taken the time to develop an effective marketing plan? Marketing your small business is not an easy task and the things that have worked so far may not be effective in the future. Do you know what methods you may be able to use if something you use today fails?

When we look at the human resources aspect of a small business we can find many questions that need to be asked. Things such as how much should your employees be compensated? Do you or are you in the future going to offer health insurance and is your plan the best you can get? How will you handle doing employee reviews and giving out raises? What do you intend to do if you need help quickly? Will you use a temporary labor agency or do you have an alternative method. There are many questions in the human resources field that should be answered.

One of the most horrible subjects out there is always taxes. Can you do your taxes or do you rely on someone else? Are they doing the job right and saving you as much money as they can? Do you know how to handle payroll taxes and sales tax? Are there specific taxes that apply to your state? Something like a headcount tax maybe? How about if you sell items across the state line or operate locations in other states do you know the tax laws for those states?

There will always be questions in business that need answers. It’s up to you to take the initiative to search out those answers and ask yourself whatever other questions you might be able to think of. The old cliché that knowledge is power is especially true in business. And as a small business owner you need every edge you can get.

Writing a Business Plan – Distribution (Or, How Will You Get Your Product to the Customer?)

You want to write a business plan for your product but you don’t know where to start. Inside you’ll learn how to make a simple one sheet business plan.

Go get a piece of paper and a pen or better yet, print this article out.

1. What is Your Product or Service

This is your business idea or the product you want to sell. You can sell cakes, mow lawns, sell crocheted hats, or pillowcase dresses, it doesn’t matter what it is, just write your ideas down.

How does your product or service differ from what is already out there?

Assignment:

Go to a store and find a product. How many choices do you have? Which one do you choose? Why?

Some choose because of personal experience with the product, some choose based on packaging or on an advertisement. Others choose based on how it will make them look to their friends or it inflates their ego making them feel good about themselves.

Service products like mowing lawns are different. You need to do what you advertise, do it well, do it on time, and be reliable. Go the extra mile – maybe you can offer one free mowing if the account is paid-in-full for the month.

2. Name Your Business

The name of your business and/or product should be unique, memorable, and easy to pronounce. For example, in America we pronounce Adidas as Uh-deed-ahs while in Germany where the company is pronounces it Ah-dee-das.

Read 15 more well-known brand names that get mispronounced on Business Insider – businessinsider.com/mispronounce-difficult-to-say-brands-2014-9.

Jason Miles, Author of Craft Business Power and co-owner of Liberty Jane Clothing suggests naming your company a proper name instead of some cute insiders only name.

Can you guess the product of the business names below?

Liberty Jane Clothing vs. Momwithahook

In the first example (Liberty Jane Clothing) you know right away that the product is clothing. The name suggests that Liberty Jane may have something to do with the designs.

In the second example (Momwithahook) it is questionable what the product is. Does this mom sell fishing equipment, hooks, pirate themed merchandise? This is my username online as I enjoy crocheting, use a crochet hook, and am a Mom.

Not knowing this about me and not knowing about the hobby crochet you might be clueless about what exactly I’m offering. A better option might be Sara’s Crochet Patterns. You know who I am and what product I sell.

Assignment:

Take some time to come up with a variety of business names. Make sure it describes what you do and your product without confusing or misleading your customer. Use Jason’s suggestion of adding a proper name, it doesn’t need to be yours but it will help.

3. Target Market or Your Customer

Who wants or needs your product or service? It’s important to get this right so you don’t waste time and money.

Considering your product or service – mowing lawns – who is your customer?

– the elderly

– those incapable of doing it themselves

– busy people

– vacation homes

– houses on the market

Assignment:

Take a sheet of paper and divide into four sections. Label the sections Type, Where, What, and Willing.

Now add the type of people who use your product or service, where you will find them, what is most important to them, and whether they are willing to pay someone for it.

4. Getting the Word Out or Marketing

How will your customers know that you mow lawns? Will you create a website? Will you ask friends and family members? Will flyers be a good way to let people know what you are doing?

Assignment:

Brainstorm ways to market your product. For the mowing lawns example, what would be the most beneficial means of getting the word out?

– Churches

– Clubs

– Schools

– Neighbors

– Friends

– Craigslist

5. How Much Will You Charge or Pricing

In any business profiting is the goal. You need to price your product or service competitively and profitably.

Consider the costs of running your business and shipping if you are selling a product online.

Assignment:

Find out the cost per unit made. To do this you will need to do the following:

– hourly overhead costs

– hourly wage

– total hourly wage = hourly overhead costs + hourly wage

– how long does it take you to produce one item (use toggl.com to time yourself)

– total materials cost (everything that goes into to making your product)

– add an extra 10% for unexpected costs

– total price = time to produce one item + material costs x 10% unexpected costs

Read more on pricing your products on TheDesignTrust.co.UK. You might also find this calculator handy: craftscalculator[dot]com.

Assignment:

Time yourself making your product or completing your service. How long did it take? Determine the cost per unit made for your product. For a service based business, how long does it take to complete the project? Add some extra cushion to this for the unexpected.

6. Determine Your Profit

This is the fun part. To get your profit subtract your expenses from your income.

profit = income (sale price) – expenses (materials cost)

Assignment:

Sit down and find the profit for each product or service you plan to sell.

7. Delivering Your Product or Service (Distribution)

This step could also be done between step 3 and 4. Once you know your target market (who will buy your product) and where they are you need a plan for getting your product to them.

Do you sell locally? Will you deliver? What shipping company will you choose?

Products

Choose a shipping company that is reliable and cost-effective. Start small at first by utilizing the United States Post Office or your Postal Carrier.

Decide whether you will ship internationally. Who will pay the customs fee?

Services

How will your service be rendered? Will you go to your customer or will your customer go to you?

Assignment:

Research various shipping options for your product. Try shipping your item to a friend. How did it arrive? Was it damaged? How long did it take?

Sometimes the cheapest way isn’t always the best way.

Conclusion

You should now have a well thought out business plan. This isn’t acceptable for bank loans but it will guide you in starting your own little side business.

And now I’d like to invite you to read more on business and blogging for small business.